Now that all of the housekeeping is out of the way, here’s a thought to start the year.

Ndamukong Suh @NdamukongSuh

Instead of a New Years resolution, try a word of the year. Pick one word and make that your North Star for 2022. Could be anything: empathy, conviction, kindness, etc. And ask yourself every day if you’re living up to it. 10x more effective.

December 31st 2021

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I saw this tweet yesterday, and I liked the idea. If you are on Twitter, give Ndamukong Suh a follow—he’s a fantastic football player, but an up and coming business guru on Twitter. The word that I chose for This Startup in 2022 is:

GROWTH

It’s quite a broad word, but it actually fits in quite well in different ways that align with my values.

• First I want to grow This Startup—naturally that involves what I post here, but it also includes what I do for both Pivvt and FeeFi.

• Second, I need to grow my startup runway so my family doesn’t run out of money for 2022 (more on that later, including another growth goal.)

• Third, I'm geared up to grow a lot more food this year: out in the garden, in my hydroponics set, and on microgreen trays.

• Fourth, it’s time that I grow my muscles (a little) and shrink the fat (a lot). There’s a negative growth goal tied into here for good reason.

• Fifth, I’m always seeking to grow as a person so that’s a given that just happens to tie in with my word of the year.

Here’s to an amazing 2022. May it be better than 2020 and 2021 combined!

What word would you pick for yourself?